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Cosmetics companies and market research have put two and two together – insert requisite double-double reference here – and coffee has made its way into fragrance, from the mass market to the department-store prestige counter and luxury niche.
millennials are now the largest living generation (and a demographic that consumes more coffee than any other). And they started drinking coffee at a younger age – those born after 1996 typically started consuming it in their early teens.
That same 18-to-34-year-old demographic is a critical one for the fragrance market, and especially right now.
…And Civet, the award-winning scent in Canadian creator Victor Wong’s Zoologist range, is an animalic leather and dark coffee – black, no sugar.
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Victor Wong
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