July 05, 2016
by Miguel Matos
Zoologist is a brand that has received a lot of attention lately, after winning an Art & Olfaction Award for the Independent Perfume category with Bat. Now, Victor Wong decided to relaunch one of the first fragrances from the line, Beaver, now reformulated. Why did he do it? This question and some more are answered in the conversation we had.
Miguel Matos: First of all, let's speak about the recent re-edition of Beaver. You have just reformulated it and I know that you were thinking of reformulating Panda too. I know that this is a hard question, but after the first series of Zoologist, when you launched the brand, before Hummingbird and Bat, did you arrive at a point where you realized that maybe you've made a mistake?
Victor Wong: When I launched my products I thought that I had something special. I would not say that I had something bad. To me those were the perfumes I got after a year of development and I thought I wasn't getting any big progress. I thought that this was something I could launch, something that I could live with. But it was only after talking to perfumers and insiders that I realized some of the shortcomings of the perfumes. I would not dismiss them as a failure.
For full interview, please read here
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