ZOOLOGIST PERFUMES FINDS ITS NICHE

Lions and tigers and bears, oh my. Doug Wallace chats with the olfactory animal keeper, Victor Wong, of Zoologist Perfumes.

I became obsessed with Zoologist perfumes the second I saw them trapped in a display case in Men Essentials on Danforth Avenue in Toronto. What is this? I thought. AND THEN I SMELLED THEM and became both their master and slave. I fell off my chair when I realized they were Canadian, founded by Toronto’s Victor Wong in 2013, a video game artist who landed in the world of niche fragrance on a whim.

Essentially, the Zoologist brand “captures the idiosyncrasies of the animal kingdom and transform[s] them into scents that are unusual, beautiful, fun and even shocking,” according to the website.

They’re not kidding. I mean, when was the last time someone described their perfume as “cavernous”? Yet that is what the Bat Eau de Parfum smells like: fruit, dirt, decay, leather.

There’s also Panda (bamboo, osmanthus, mandarin), Rhinoceros (rum, leather, tobacco), Hummingbird (fruit nectars, trumpet florals, moss) and Beaver (linden blossom, iris, cedar).

The small disclaimer that “Our perfumes do not contain animal products” is hilarious. So, there is no actual beaver in Beaver? Somehow, I don’t feel ripped off.

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Cosmetics Magazine (Spring 2015) has coverage on Zoologist Perfumes.